Creative Content

Content that will be used in this campaign will be colorful, and fantasy driven. Creative individuals sometimes believe that their ideas are not practical or impossible. Industrial Enlightenment wants to push the message that anything can be possible with a realistic and professional approach. This will be one of our ad displays for the fashion design/management/marketing industry. We have two models posing inside of Notre Dame as what seems to be a photo shoot. Our business information will be at the bottom of the page as the viewer looks from top to bottom, examining the ads intricate detailing. It may seem overwhelming at first, but that is our mission, to get people to at least look at the ad and perhaps say, “Wow, that’s interesting.”  



Promotion

Promotion will be internet based. We will first introduce our apps and start a business relationship with Apple Co. The more downloads we get, the more Apple will benefit. By the time we reach a million downloads, we will then offer further counseling opportunities. Our ads will show how we want our creative community to succeed and hold seminars to get the word out of how successful this business is. Every time someone visits a creative college website, our ads will have featured links that won’t harm anyone’s personal device or computer. After the consumer has adapted to our apps and wordy advising strategies; we’ll have videos on YouTube for those who prefer to be visually stimulated. Our videos will include real industry professionals, live footage of exciting industry events, and interactive online seminars that will be also free of charge.

Big Idea

Interactive media is the big idea. We understand that the world is on the move, but we do not want to heavily intoxicate the consumer with too much information. It is going to take time to develop a strong and profitable clientele and we are prepared for that. We feel if the information we are offering to the consumer is consistent, accurate, and interactive, they will remember us. Like Google is the “go-to” search engine, we want to be the “go-to” advising company.

Competitive Analysis

Most counseling/advising agencies promote by networking and clientele relationships. If they do perform any sort of advertising, it is tasteful yet discreet. Most agencies are considered small businesses and try not to highlight their need of a profit; they are there to help people. The best way that most counseling/advising agencies promote and develop their “brand,” is by hosting, sponsoring, donating, or basically giving back to those who will in return, support them. My ad agency will promote with the use of popular media. Newspapers and magazines will not work because people rarely use those resources. Internet is definitely an option. We will develop touch screen based apps for smart phones and offer free advising for someone who needs a quick update on what is going on in the industry. We will also partner with creative colleges like the Art Institute and create awareness to students of our free and 24 hour available services. The main difference that will set our campaign from others is interactive advertising.

Name of Product: Industrial Enlightenment

My creative company that I will be advertising for will be named Industrial Enlightenment. This business will offer counseling for industry professionals and novice individuals who would like to pursue a career in the creative industry. Their sessions offer enlightening and creditable resources from worthy business operations and professionals. Their company touches the advertising, fashion, music, theater, broadcast (television and radio), and Interior design industries. Our slogan will be “We have what you need to be enlightened and to succeed.”