Competitive Analysis

Most counseling/advising agencies promote by networking and clientele relationships. If they do perform any sort of advertising, it is tasteful yet discreet. Most agencies are considered small businesses and try not to highlight their need of a profit; they are there to help people. The best way that most counseling/advising agencies promote and develop their “brand,” is by hosting, sponsoring, donating, or basically giving back to those who will in return, support them. My ad agency will promote with the use of popular media. Newspapers and magazines will not work because people rarely use those resources. Internet is definitely an option. We will develop touch screen based apps for smart phones and offer free advising for someone who needs a quick update on what is going on in the industry. We will also partner with creative colleges like the Art Institute and create awareness to students of our free and 24 hour available services. The main difference that will set our campaign from others is interactive advertising.