Week 2 EOC: Health Insurance

To sell health insurance to younger people is to first educate them on the subject of health care. College campuses, secondary institutes, and recreational centers need to hold seminars that will inform young people on how health care works and how to get it. Once the youth population has been informed, health care companies now must attract. They can run all the advertisements a million times, believing all young people do is sat around watching television. These groups of individuals are working and constantly on the move searching for what it takes to make it in society. Therefore, healthcare companies must base their ads of the importance of healthcare and that in their journeys through life, medical assistance will be needed and can be very expensive. According to the Health Insurance Portability and Accountability Act or HIPAA healthcare is broadly defined and includes any care, service, or supply related to the mental or physical health of an individual. It is also defined as the treatment, management and prevention of illness and the preservation of the physical and mental well being of a person with the help of medical and allied health professionals. Young adults have been known to have immense spending power in our country, yet things have changed due to expensive college loans and also medical bills. An advertising agency must direct the young individual on where to properly invest their money and/or savings, which is healthcare. An ad must explain and highlight the best qualities of healthcare plans and that the can be personalized to certain individuals. HealthCare.gov presents extensive information on how the new health care reform legislation affects consumers, but it's served up in a very personalized way. Whether you're a pregnant woman in Ohio or a recent college graduate in Nevada, you can get information about how the law impacts your particular situation. For example, small business owners could visit a page that explains how the insurance marketplace is changing for them in the near future, as well as in 2014, when the final pieces of the legislation will be put into place.

http://people.howstuffworks.com/healthcare-gov.htm
http://whatishealthcare.org/